About me
My career journey over the past 13 years has taken me from designing digital forms & presentations to leading complex design system builds and leading teams developing MVPs from 0.
I started with simple web banners, landing pages to large-format print work for national retail brands, before shifting my focus to digital campaigns, websites, and UI/UX design. Along the way, I’ve had the privilege of collaborating with iconic brands like O2, Virgin, Cadbury, Shell, Deliveroo, Expedia, and Compare the Market, refining my ability to craft designs that drive both user engagement and business success.
My curiosity drove me to explore beyond mere delivery, delving into strategy, honing my skills through UX courses, and mastering design systems.
Today, I blend user centric design, prototyping, animation, and strategic thinking to create impactful digital experiences.
I adapt my working style to the unique needs of each team, ensuring smooth collaboration and integration. However, when leading a project, I employ a strategic, well-structured process to ensure optimal outcomes:
Tools:
Wireframes to Prototyping:
Management & Developer collaboration:
Other tools:
Certified
General Assemby
Product Management
General Assemby
UX Design